Saturday, July 20, 2013

This Post is the Best Post About This Post's Singular Topic

On first glance, this advertisement saying "the only law firm to be voted best of Chico", seems completely redundant and unnecessary. Isn't "the best" something the only something that's "the best"?

I figured there must be a deeper meaning to this, so I visited the "Best of Chico" page of the local weekly free newspaper. As I suspected, Rooney's was the only law firm in town nominated for a "best of" category (customer service)...

...and it did come in at first place, so I guess that's something to be proud of. Couldn't they, however, have come up with a better way to brag about it - like, say, "Voted Best Customer Service in Chico"?

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